SEO Mistakes Can Hurt Your Company Website Ranking

People are awakening to the fact the search engine optimization (SEO) can rather quickly raise their websites from obscurity to being prominently displayed at the top of Google’s search engine results pages. Done correctly SEO can have a significant impact on who dominates certain industries in a particular geographical area. It is equally important to keep in mind that SEO done incorrectly can have a negative impact on where a company falls in the local search results as well. Many think that Google or other major search engines will devalue or lower a site only for unethical (black hat) practices, however, often times websites can experience a drop in their rankings simply due to minor errors, omissions, needless redundancy, or failure to “cross all the T’s and dot all the I’s”.
Common Mistakes
  • External links to low quality/spam sites
  • Similar or duplicate content to existing content already in the index (plagiarism)
  • Server is often inaccessible to bots
  • Duplicate title/meta tags on multiple pages
  • Keyword stuffing
  • Spamming
  • content quality and relevance
Any of the above mistakes can have a negative impact on your websites visibility ranging from a drop in page rank, a drop in search engine rankings, a Google sandbox penalty, or in the worst case scenario a temporary or permanent de-indexing by Google.  The implementation of an effective SEO strategy requires a thorough working knowledge of where the lines are drawn, and the skill and foresight to aggressively promote your website without crossing them.
Graphic Description Of How Page Rank Looks

Guest Post From Ft Myers Marketing

Organic search rankings can be achieved if you target everything about your web pages title, the article title, the paragraph headings with the keyword phrase you'd like to show up in the search results for. Here's another SEO trick: Company Facebook Pages (not personal Facebook profiles) also show up prominently in Google searches. The holy grail of organic search ranking is to have your website occupy the #1 slot in the organic results and your company Facebook page occupy the #1 slot on for the same Google search results page.
Our business is getting your business listed at the top of Google search results

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