Facebook users are starting to search for local products and services according to Mashable.com
Facebook has just won a
patent covering a certain type of search algorithm, one that is largely based on the interests and clicks of a user’s friends and friends-of-friends.
Specifically, the patent is for “ranking search results based on the frequency of clicks on the search results by members of a social network who are within a predetermined degree of separation.”The patent continues, “Search results, including sponsored links and algorithmic search results, are generated in response to a query and are marked based on frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query. The markers are visual tags and comprise either a text string or an image.”
What we do know is that Facebook search has been a priority for the company since its
redesign earlier this year. At that time, the search bar on the site was given a prominent new position, and several under-the-hood upgrades rounded out the Facebook search experience.
We’ve also seen a lot of sidebar ads and recommendations lately centering around what a user’s friends like within the site. All in all, the patent seems to line up with Facebook’s general mission to explore (and profit from) the synapses and connections within a social network.
Read the full article with graphics @
Mashable.com
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Do You Have A Facebook Business Page Strategy ?
It does no one any good to have 1000 fans, if 990 of them never go back, don't log in, and never said anything:, it doesn't do the fans any good, doesn't do your company any good, and it doesn't do Facebook any good
What Facebook is looking for is participation.
The algorithm can not *read* what is being said, but it can measure activity: zero interest in a FB business page= Facebooks algorthim has no choice but to assume the page is relatively worthless, therefore that pages posts are deemed spam (none of that companies posts will be broadcast to the friends of friends News Feed)
All Outgoing (Broadcast) With ZERO Incoming (Recieving)= Facebook Considers Your Business Page to Be Spam
If no one is leaving a comment or asking a question the algorithm will NOT LET YOUR MESSAGES Go Out to your friends or fans News Feed!!!
So you have a company Facebook page?
Great
I'm finding that if you don't "bribe" people (offer value isn't really bribing) they wont "say something" or interact... no interaction = your company facebook notes are NOT going out to the News Feed
Getting your posts to make it to the General Facebook News Feed is "friends of friends"... that's a WHOLE LOTTA EyeBalls on your posts if you make it to the News Feed
A
Company Facebook Page is only as good as it's fan base interaction, it does no one any good to have a Facebook business page that is broadcasting (spamming) and not receiving (interaction), Facebook will block the outgoing messages of a FB page that is sending and not receiving.
Problem:
if you're a newbie to Facebook Business Pages, the default view of your
Company Facebook Page Wall does not always show you that a prospective customer just asked you a question:
What you have to do is click the link marked "Options" just below your wall, on the right side
Then click "Just Others"
What you want to see is Facebook Fan Interaction, the evidence of that interaction looks like this:
Frederick Web Promotions
Custom Company Facebook Pages:
What we do is ghost write all the content, and handle all the customer inquires, answer all the questions from prospective clients, perform all the customer service (we're the point of contact), screen all inquires to determine which ones are real
AND get that Facebook Business Page to rank in the top ten along in Google Local Search Results alongside your company website listing in Google.
We charge $500 a month for company Facebook page management/ content creation available only with a year to year contract @ $6,000 a year, includes handling her twitter account as well: Total social media marketing management
Want Free Help Setting Up Your Company Facebook Page?
for free help completing this task Join one of our Company Facebook Pages at
Frederick Web Promotions and leave a comment. Make sure you leave your activerain blog url so our other fans can see it and so Google can see it thus giving you a inbound link, and leave a phone number so we can schedule a free hour of SEO consultation
You're going to have to come up with an angle to fit YOUR geographical area
I didn't say this was easy.. on the other hand it's the most ROI you're likely get from any marketing effort from here on out.
...don't shoot the messenger, a consultants job is to lead a horse to water: Drink or Don't Drink, I brought you to the water hole, the ball is in your court
Local Google Advertising Strategist David Bruce Jr of Frederick Web Promotions
240 397-9804
Free 1 Hour of SEO Consulting For Facebook Fans of Frederick Web Promotions
Blog Directory
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Google Local SEO
Organic search rankings can be achieved if you target everything about your web pages title, the article title, the paragraph headings with the keyword phrase you'd like to show up in the search results for. Here's another SEO trick:
Company Facebook Pages (not personal Facebook profiles) also show up prominently in Google searches. The holy grail of organic search ranking is to have your website occupy the #1 slot in the organic results and your company Facebook page occupy the #1 slot on for the same Google search results page.
Our business is getting your business listed at the top of Google search results
