5/29/2015

Social Media Sharing Optimium Time of Day

According to FastCompany's blog: Facebook between 1 and 4 PM Twitter Monday - Thursday between 1 and 3 PM Linkedin Tuesdays and Thursdays http://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and-worst-times-to-post-on-social-media-infograph Our business is getting your business listed at the top of Google search results

4/17/2015

Mobile SmartPhone Versions of your website

Why Responsive Design might not be good enough

April 21 2015 Google is officially creating an alteration of it's ranking algorithm to favor websites that are "Mobile Friendly" Now that phrase "mobile friendly" is/ was subject to interpretation: Many web developers interpreted that to mean "responsive design"

What that meant in practical terms is:

because the screen size, the available real estate with which to view a website is so much smaller on a tablet or iPad as compared to on a full size desktop computer or a laptop, "responsive" meant the website would check to see "who" was viewing the website and respond by altering to fit the available screen space.

Umm.. well that "technically works" but if that's ALL you do, the text can be way, WAY too tiny to be "usable" ( Hence the web developer term UX witch stands for User Experience )

However Google Offers what IT thinks "mobile friendly" is or isn't

To clear up some of this.. Google offers this free tool to provide a definitive answer to what it considers "good enough"

https://www.google.com/webmasters/tools/mobile-friendly/


what we do at Frederick Web Promotions is use a WordPress plugin to do more than just be "responsive" but to offer to your customers a different version of your website for smartphones as compared to the one we offer to customers viewing on a plain jane old school desktop computer.



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Our business is getting your business listed at the top of Google search results

8/06/2012

Fake Calls From Google

How do you know if Google Places is really calling you?


More than a few small business report getting calls from people purporting to be Google.
They are not really Google
They are shysters, most often a telemarketing firm using unethical tactics.
They are telemarkers hired by ill informed local SEO firms to generate leads.

the telemarketer needs to get 5 minutes of a business owners time to get you to listen to their pitch. If they identified themselves as "telemarketers for the Acme Local SEO company, you'd likely hang up. However if they (mis)represent themselves as being "with Google" you'll be surprised enough to give them 5 minutes of your time.

Here's how they're "spitting hairs"

remember, they're telemarketers who "represent" company X, they're not company X
Company X is banking on any liability for misrepresentation falling on the telemarketing firm, not company X
Company X didn't really "misrepresent themselves", the telemarketing firm did.

Now Company X does kinda "work with" Google, in that they, like me, are in the Google consulting business.

You, the small business owner, does not really know the nuances of what "working with" Google means.

So, in the telemarketers mind, they're not "lying", what they are doing is "stretching the truth"

So how do you know if Google Places is really calling you?


Google Places calls show 650-253-2000 on the caller ID, and Google as the name.


Local SEO Consulting by Frederick Web Promotions

Call 240 397-9804


Our business is getting your business listed at the top of Google search results

7/02/2012

Flash Graphics With No Expensive Photo Software

 Not every webmaster has access to graphics programs, face it, some of them are downright expensive

I've been graphics deficient for most of my SEO / Blogging Career, Ive leaned to "make do"

Top 3 Free Graphics Tools


Here are some free graphics/ photo editing programs to download and some free graphic/ generator website. for the most part, I only get software from CNet's Download.com

Photoscape

http://www.cooltext.com

Example of a "quick n easy" logo created using CoolText.com is on Frederick Maryland Janitorial Services company All Clean Inc of Maryland

http://www.flashvortex.com/

Here is an example of a free flash banner that came from FlashVortex



By David Bruce Jr (Google+ Profile)

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for. You need the phone to ring! Frederick Web Promotions makes your phone ring. Local SEO Consulting from Frederick Web Promotions

240 397-9804



Our business is getting your business listed at the top of Google search results

4/06/2012

Social Media Measurement and Landing A Job

Thomas Power of Ecademy on Social Media Measurement Scores:

Size matters more than you realise




Thomas Power on social media measurement scores

"I'm Fascinated by measuring people's performance online, because we do measure people's performance offline.

We measure with a university degree.

For instance Goldman Sachs only wants to interview people with a 1st class degree.

That qualification lasts forever.

When we talk about engagement online is that it lasts minutes, or days.


When we talk about a Klout score or a peerindex score, or an EmpireAvenue score...pretty soon we're going to see a Google+ score, and a twitter score and a Facebook score...
those measure your engagement online.

That's like saying:

"I don't interview anybody with a klout score under 50"


"For interviewing people that's fair enough, if you've got a Klout score of 50 or above, or peerindex or what ever it is, then you know that person is engaged online."

You don't really know how good they are.

".. what I was thinking of, the scoring systems are going to start to break down by town, or city, and subjects.

So whos got the highest Klout score, who is a specialist in pharmaceutical, in London... who is a specialist in video, in Bristol, with the highest Klout score?

It's going to start breaking down by town, vertical market, geography, country, and city.



What happens when you load a Klout score into LinkedIn?

Then you look up the interviewees and you sort them by Klout score, or their social score, and let's say "we'll interview the top 3, and we'll ignore those 7"

Wow

So if these scores were to appear, and people start to sort them.

If you get a first class degree, that lasts forever.

Your qualifications online do NOT last forever. As soon as you stop engaging your score plummets.

"I went camping for 10 days and my score dropped 15 points."


This is a giant measuring exercise

So we have a giant computer game with people competing for market share.. scary, very very scary, but coming anyway!


A website is a sales copy delivery system


… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

You need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804







Our business is getting your business listed at the top of Google search results

12/31/2011

HotFrog Business Directory

One of the most over looked back link opportunities for a small business is to get listed in HotFrog.com

Below are a few of Frederick Maryland's small businesses that utilize this directory:

http://www.hotfrog.com/Companies/Frederick-Basket-Company/

http://www.hotfrog.com/Companies/Frederick-Web-Promotions/

http://www.hotfrog.com/Companies/Techknowbutler/

http://www.hotfrog.com/Companies/Hav-A-Lawn-Garden_14587056

Add your business to HotFrog for free here: http://www.hotfrog.com/AddYourBusiness.aspx



Yes We Are For Hire

Local SEO for small businesses, you don’t have to be an attorney to afford a search engine marketing campaign strategically targeting your county or state

A website is a sales copy delivery system

… Ranking is the first step, We provide effective sales copy for Search Engine Marketing AFTER we get you the number one spot in Google for the keywords your customers are searching for.

You need the phone to ring! Frederick Web Promotions makes your phone ring.

Local Google Advertising from Frederick Web Promotions

240 397-9804




Our business is getting your business listed at the top of Google search results

9/03/2011

Are You On Google+ Yet? You will be...

I operate a Business Networking Coop group on Facebook.

On our group I teach Local SEO and Social Media Marketing.

I've spent the past week (80 hours of the past week) poking under the hood of the new exciting Google+

There are some flaws G hasn't ironed out yet... if you don't know what you're doing with G+ you're likely to be disappointed .

Biggest flaw in it's current incarnation?

Finding people to add... more importantly, attracting people to add YOU.

If you're G+ profile isn't filled out.... people will glance at you and not be able to figure out if you are someone interesting or if you might be someone they would want to network with

Almost everyone in the group have been asking me to give them a step by step cheat sheet for how to Optimize their Google+ Profile

Step One: Decide on ONE KEYWORD PHRASE... and keep that ONE phrase for no less than 12 weeks before switching targets
Step Two: Do you know how to make an HREF link? ,Do you know how to make an Anchor Text Link?
In your profile, there is a WYSIWYG editor
craft an "under 162 character" sentence that "sells the sizzle, not the steak", it is your buzz phrase AND your chosen keyword phrase.
this is important: Sell ONE thing but sell it well
Write that sentence out, highlight it, and make it into a URL
Now that was your first line in your profile...
It is part of the "not for human consumption" part of your profile
Step Three: Craft a "Written to please a Human Audience" resume with this caveat
Now write a 255 character to 250 word written description of why someone would want to connect with you.
Make that prose with the premise of WIIFM (what's in it for your reader)
Do NOT make it full of YOUR ego
no one cares who you are...
The the last set of paragraphs is the "this is who I am, where I went to school, what is important to me


Organic search rankings can be achieved if you target everything about your web pages title, the article title, the paragraph headings with the keyword phrase you'd like to show up in the search results for. Here's another SEO trick: Company Facebook Pages (not personal Facebook profiles) also show up prominently in Google searches. The holy grail of organic search ranking is to have your website occupy the #1 slot in the organic results and your company Facebook page occupy the #1 slot on for the same Google search results page.
Our business is getting your business listed at the top of Google search results