Frederick Internet Advertising.
Multiple listings in the top 10 Google results guaranteed.
Fee for Nationwide Ranking in top 10: $24,000 annually plus monthly maintenance
Statewide Ranking: $3500 annually plus $400 to $1000 monthly maintenance
Countywide Ranking: $2500 yr plus $100 month to $400 month content creation/ ghost writing fees
Facebook is a social networking platform that is more than the latest fad. It is boosting marketing and sales for local businesses. Here are the five main ways that Facebook can help your local business:
1. Build Awareness
Facebook offers very affordable, targeted cost-per-click advertising options that can be laser-targeted to the city you do business in. You only pay per click, so costs are minimal. Also, a Facebook page or group can be created to help get the word out about your organization.
2. Distribute Information
Local businesses need to affordably communicate events, news, products and services. Facebook allows you to leverage your personal and professional contacts to share information -- for free.
One of my favorite restaurants in Santa Barbara closed last year. I learned that it re-opened because one of my Facebook friends messaged all his personal contacts to share the news that he took over as the General Manager. He earned lots of business and boosted awareness by one easy (and free) message.
3. Create Community
Social networking serves to bring people together. Your local business can brand, build, and boost business by creating a Facebook page or group so your local contacts can converse with each other. Let your community become your best sales people and free focus group. Listen to the conversations and allow raving fans to share and get in on the conversation.
4. Offer Additional Customer Service
Through Facebook, you can answer questions, receive free feedback, promote events, and provide news to be of additional service to your locally-based audience. Facebook gives your prospective and current customers an additional web option to find and connect with you.
5. Boost Sales
Local businesses have to fight harder than ever to survive in this tough economy, but your business can have a competitive edge with Facebook. Tapping free social networking tools like Facebook to build awareness, share information, educate, build community, increase connection, and enhance customer service will all work in unison to make sales.
When used with the right intention and managed regularly, Facebook can be a no-cost marketing tool to help your local businesses gain a competitive edge. Converse directly with locals, create a community of conversation -- learn, share, and connect -- all in a fun way.
Facebook has over 350 million users; I am willing to bet that your local audience is waiting.
Lorrie Thomas, MA is a The Marketing TherapistTM. She helps small businesses get BIG with web marketing. Her team of "wild web women" at Web Marketing Therapy support clients as a web marketing agency and web marketing training company. Lorrie speaks nationally and teaches Web Marketing, Social Media Marketing and Search Engine Marketing courses at UCSB and Berkeley Extension
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Frederick Web Promotions can set up your company with a Company Facebook Page (aka A Facebook Fan Page)
Pricing for Social Media Exposure for your company via Facebook:
One hour consultation in person: $100.00
Set Up of a Company Facebook Page for your company $250.00 (you take over posting)
Content Creation and ongoing management of your company Facebook Fan Page $1500.00 plus $250.00 month
Examples of Company Facebook Pages Frederick Web Promotions has done for it's clients:
Publicity is one of the most important success factors for almost any website or business, but it can be very challenging at the beginning to establish presence and credibility.
Our business is getting your business listed at the top of Google search results
Frederick Web Promotions is YOUR local SEO Advertising Agency
Traditional Advertising is dead and buried, your "marketplace" has moved along with your "storefront". Google has irrevocably changed the entire societies shopping habits and preferences:
NO ONE BUYS ANYTHING with out checking it out on Google FIRST
If you are in the business of selling a product or a service... and your product or service is NOT located on the first page of Google search results... you are going to go out of business. Game Over.
If you work for a company that sells products or services (don't we all?), and your companies products or services are not physically found on the first page of Google search results when your potential customers search for what ever it is they want... you're going to loose your job.
Strong Words... I know, but more and more your competitors, the companies that sell the same stuff you're trying to sell, they are hiring an SEO firm to get them on the front page of Google.
Call David Bruce Jr of Frederick Web Promotions @ 240 644-7530 to get YOUR company listed on the first page of Google search results for the keywords your prospective customers, your potential clients are going to type to find what they want and need.
Finding a SEO agency can be challenging at the best of times. You have to take many factors into consideration before being able to make the right decision. This becomes even more difficult when you are considering an agency that will handle all of your SEO objectives remotely. Unfortunately it isn't just as simple as knowing the "proof is in the pudding" by viewing the results of their previous clients. This is where selecting a local SEO agency becomes a critical element and here are the reasons why.
1. The Relationship - Working with an agency is about more than just getting results. It's about finding the agency who you can establish a long term relationship that will know your business as well as you do and base their recommendations and activity surrounding your model. Selecting a local SEO agency makes this far more probable as you can have more face-to-face interaction rather than primarily communicating through email where details can get lost in translation.
2. Local Business - Regardless of where your business is located, it is critical to understand the market in that locality. While there is certainly enough information on the internet to allow for some degree of research, nothing can compare to understanding the mindset and rhythm of the people in any given locality. This is where a local agency can become more of an asset than a remote agency who is receiving most of their information second hand.
3. Accessibility - This relates to the first point to a degree. It is one thing to have a weekly conference call scheduled and quite another to have consistent face-to-face meetings that provide the opportunity for greater understanding on the part of both parties involved as well as allowing the agency to glean information about your business that otherwise may have been overlooked or not come up in conversation.
Keeping the above points in mind will certainly serve you better in selecting a local SEO agency as well as providing some insight into what elements to take into consideration when you are intending to hand over the organic marketing of your business to an external party.
Publicity is one of the most important success factors for almost any website or business, but it can be very challenging at the beginning to establish presence and credibility
Our business is getting your business listed at the top of Google search results
Everyone wants their company to Rank #1 in Google (or as close as humanly possible).
What if you sell products or services LOCALLY?
Would you want to field phone calls from a thousand miles (or more) away from your target demographic area? Would it do you much good to rank in Oklahoma if you only competed in Florida? There is such a thing as LOCAL Google search results. Before we get too carried away, be advised there are 3 parts to a Google search page and one of those is specifically local.
Anatomy of a SERP
What is a serp? "Search Engine Results Page". They are divided into 3 distinct sections.
The Local Business Listings
The Organic or Natural (main body of search listings)
The Sponsored listings/ Paid listings/
Straight Advertising or in other words Google AdWords Number 3 can sometimes be split in 2 places: Adwords are always on the right side of a SERP, but depending on the volume of searches (and the volume of people paying to rank for a given keyword) sometimes sponsored listings are at the very top of a search result page. Google is far and away the largest search engine but not the only one on the planet that people use; Yahoo, Bing and AOL search, Ask.com, and every yellowpage clone I've seen lists the sponsored links prominently at the top before any eyes ever get to the main body of listings.
Google shows different results to those out of town than they show to people locally (that includes you).
Google can do this because they knows quite a bit about you, before you ever hit the "search" button. If someone is searching for X locally (and Google knows that hypothetical person is physically searching IN said locality) the Google Maps listings will display above the organic listings.
If said person is searching for X product or service in a given location and they are NOT physically located within said locality, the local business listings (Google Maps) will show up in the middle of the organic listings.
What you want to do as a business owner is to get your company website to rank in 2 or more of the 3 available slots. My research shows me that it seldom does a company good to rank in the organics if they are not ranking in the Google Maps. Similarly if you are found in the top of the Googlemaps but not in the top ten organic listings this can severely lessen the number of phone calls or inquires your advertising is attempting to receive.
If you (or the SEO firm you contract with) manages to get your business in all 3 slots in a serp, that's the brass ring of local Google advertising. Depending on the product/ service and the competition vying for those serp rankings, if you're in all 3 spots of a serp, you are most likely to clean up. The reason is that your prospects are likely to assume that Google apparently thinks very highly of you if it lists you "everywhere".
For a fee, a competent search engine marketing firm can get your company listed prominently in 2 or more of those coveted Google segments. For a fee I'll do it as well, but for free I'll give you this much: Rename your website with the geographic area you wish to compete in and you'll do much better than a competing website named something else
.
Hint: No one cares what your name is, I know you're very proud of it, but trust me, the prospective clients you're wooing care ONLY about 2 things: What they need and where they can get it.
For example, I'm located in Maryland, so any client of mine who is paying me to rank statewide, will get a serise of blogs with Maryland in the title, in the domain name, in the opening paragraph of text and so on.
Publicity is one of the most important success factors for almost any website or business, but it can be very challenging at the beginning to establish presence and credibility.
Our business is getting your business listed at the top of Google search results
We’ve become a searching culture and if we don’t see something in the first 10 search results on Google, we may not realize it exists. (A 2008 PEW/Internet survey found that 49% of online Americans use search engines every day, and a 2008 iProspect/JupiterResearch study found that “68% of search engine users click a search result within the first page of results, and a full 92% of search engine users click a result within the first three pages of search results.”)
Source SearchEngineLand
Alot of webmasters and 'SEOs' alike ask tons of questions about why their PR has dropped, how they can increase it, etc., etc.
I'm here to set the record straight. Google PR IS a major part of your rankings. HOWEVER, the way everyone here uses the term (99% of the time) is in reference to the VISIBLE Google PR value found in their toolbar. This is a POOR measure of PR folks and should not be used in ANY discussion about rankings or loss.
What we know: Google Visible Green Toolbar is updated quarterly. The information in the toolbar is not only old, but it's only snapshot of the overall health of a web site. Basically it's a loose indicator of the value of the incoming links to that particular web site.
But even then it's inaccurate. You do'nt want to even base links (those you acquire) solely on this value. Case in point. I have a web site, 60 Yahoo! back links recorded, more in Webmasters. There are nothing but junky (but related) links. The links are PR3 or less (ALL OF THEM), HOWEVER, what we see is a PR 5 for the web site that is slightly more than a year. WHY?
TWO links from a subdomain from CNN. That's it. PR 5. Visible PR overvalued? Probably, but nonetheless, an example of how basing any web marketing decisions on visible google PR is flawed. This solidifies the case of RELEVANT and AUTHORITY incoming links, NOT LINKS BASED ON PR.
Never should you ask the question about HOW to increase PR. That's the wrong question. That's like asking how far a car can fly. You want to ask, "what's causing my slow rankings or loss? Can I get more links? Should I be investing in more cool content?"
DO NOT ASK, 'should I increase PR'? PR is a result of those two items I mentioned above. You cannot directly influence the stupid green toolbar value! You CAN influence the links you get and the content you provide. whew.
“When sanitizing air ducts you want to make sure the air duct cleaning company uses safe; effective EPA approved products that are safe for people, pets, and the environment. An atomizer fogs the sanitizing product throughout the entire ventilation …”
“Glowing Reviews… links are currency (a lot of people still don’t know that, for example the Associated Press?) reviews are worth money… If you want something from me and don’t have the scratch to pay for it, leave an honest testimonial on …”
“Bing users tend to be older, less computer savvy, but their money is green! Now to see how good my Yahoo search results are.. .what good is an SEO firm if they can't get themselves to be top ranked? ”
Google offers a free business listing to small businesses at the top of most local search results pages.
Anatomy of a Google search result page:
Listings on the right side bar are paid advertisements, often called "sponsored links"
The main body of a search result page are called the "organic" or "natural" search listings
At the very top in a colored text box are also paid advertisements, sponsored links
Above the organic listings are "Google Local Business Listings"
This wiki deals with only with the Local Business Listings
You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. It's generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google's Adwords program.
Adwords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system. The immense popularity of Adwords priced smaller Mom n Pop stores out of the market due to the ever escalating costs of certain keywords. Google became fearful that it's search platform would be return search results of the "rich and famous" thus reflecting only what the rich and powerful wanted seen on Google search results.
How does Google determine which website should rank higher than another? Google uses a computer program algorithm based on hundreds of factors as the vast size of the internet precludes any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search Engine Optimization Consultants learn what Google apparently likes and doesn't like from the observable behavior of search results.
Google Maps algorithm is different from the algorithm that anoints one site over another. It's also slower to update. If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank. You are permitted up to 10 photos of your product or service, use as many of those slots as possible. Fill out as much information about your business as space allotted provides, being verbose is better than being succinct when it comes to Google Local Business Listings
Many small businesses get leads and interested inquiries from a local business listing even if they don't have a website url. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of it's spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.
The fees involved for a local business listing may be less than the fees for improving your company website's organic listing.
What Determines Google Rank?
Ever wonder why your companies listing in Google does OK in the main body of Google's search results page but is not in the top 10 of those pesky Google Local Business Listings?
Ultimately what you want is to be found in BOTH sets of listings, the net effect of which would be to drive home in your prospective customers Mind's Eye that Google apparently thinks pretty highly of your company if Google is displaying YOUR company listing in the Local Business Listings and in the Organic Search Rankings.
Well, people's perception and Google's reality are far, far apart.
Google didn't *pick* you to be #1 and your competitor to be #11
A computer program picked you over the hapless fella you compete with. A person did not visit your site, take notes, compare notes, make a descion, hear the belly aching and whining of the poor fool who got bumped off of his front page listed by a website that ranked better than his...
nope, an algorithm picked you over them.
Think about it... there are what? a Gazillion webpages already indexed in Google? And how many tens of thousands of new webpages being created as we speak? Some of those tens of thousands are being "generated" by a "bot".
There is no way on God's Green Earth a staff of humans could possibly keep up with that kind of volume. An algorithm did it. The robot that scours the Internet (in the SEO industry we call that "spidering") is titled GoogleBot.
GoogleBot Can't Really *Read*
GoogleBot can NOT read... but it CAN count
Googlebot counts the words on your webpage, it counts the keywords and keyword phrases you use in your copy. Is y0ur company website a little light on copy? Too bad for you.
It matters little to Googlebot if the fancy flash graphic and dramatic digital photos depicting your most important product are... well the damn thing can't decipher a photo! but it CAN read text.
What ever makes your photos good, better or best and likewise your competitors photos crappy is subjective. Art is subjective, math is not.
Either the keywords are on your webpage (Prominently placed at the top of the page I hope) or the keyw0rds are not.
He who has the most keywords (elegantly, tactfully and deftly constructed with proper enough grammar for the spell checking programmed Googlebot to index).. Wins that coveted top spot!
But... the Google Local Business Listings are a different story. The algo is different.
What Google is looking for and rewards when it sees it for the organic search results page (the body of the page) is one thing. What Googlebot is looking to see in the Free Local Google Advertising Listings is quite another.
I'm not about to reveal the entire loophole in a "Google Secrets Revealed" post, not even for a hefty $1000 fee for an ebook (I'd do it for that price if it were ticket sales to a seminar and I got a couple dozen of you to buy $1000 tickets to eagerly learn how I do what it is I do) (that's in the works by the way)
No, I'm not telling, not the whole thing but I will give you a hint, and I'm giving said hint in the form of my own Maryland search engine optimization results. This is not theory, This is not alleged, What follows is battle tested.
I'm competing against the best of the best, the top guys and gals in Maryland: other SEO professionals. Link building technicians like me:)
Here Goes, you figure it out:
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Marketing businesses using Google Page Rank - Al - May 12, 2009
I have been in the marketing business for nearly 35 years and have seen just about everything but I am very impressed with David's knowledge of the internet and search engines;knowledge he uses it to get customer top "organic" page rank across a wide variety of business and organizations...and he techniques show actual page rank in a matter of weeks! He has worked with me for 3 weeks and my company is already establishing itself on a page rank basis. I « Hide
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Thanks to Frederick Web Promotions - Stuart - Jul 23, 2009
Frederick web promotions has helped my videography skills become noticed by companies such as the Discovery Channel. With out the help of Frederick Web Promotions more than likely this wouldn't have been possible this soon because the Discovery Channel found me using a google search on Outdoor Videographers a keyword David Bruce and I picked out. He is also a great person to work with because he is so friendly and knowledgeable about web promotions/ promoting. I would definitely recommend him to friends, family, and other businesses. « Hide
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Made a profit on the promotion within 2 months! - joesuph - Jul 21, 2009
I'm VERY pleased with David'd expertise, it was well beyond what we expected. David is very knowledgable, friendly provides excellent customer service. « Hide
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Search Engine Domination!!! - Josh - Jun 8, 2009
David has been amazing. He has taken our small business site and kept us at the top in search engines in the areas that most help our business. He's been so effective that we've decided to remove our phone book advertising, saving us a ton of money and increasing our advertising exposure. Great communication and stays on the ball. We couldn't be happier! « Hide
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Director of Operations at Commercial Buildings Maintenance Inc - Roberto - Aug 5, 2009
David grabbed us the #1 spot in Google for Maryland Commercial Cleaning. David has been more than a search engine optimization expert for us teaching our organization social media marketing skills « Hide
I have been consulting with David Bruce for several weeks about my website. He has worked with me to developed a SEO and marketing strategy that is working very well. At the time of this review one of my businesses is dominating the first page of Google with 4 top spots for the targeted keywords. I am very impressed with the knowledge and understanding that David possesses about SEO and marketing in general. He is an analytical thinker and it shows in his knowledge of how Google and the other search engines work to rank a website. I am always amazed at how many different approaches he can come up with to obtain the desired results for my business. If you want to hit home runs with your internet advertising give David a call to get start. David knows what it takes to dominate the search engines and he will take the time to find out exactly what your goals are so that he can work to achieve them for you. « Hide
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Effective website promotion! - Christopher - Jan 13, 2009
I had a website that did not rank in google at all. I never received any phone calls from new customers. Since Dave took over my site, I have steadily ranked on the first page when searched under Frederick Maryland printers. This has increased my new customer calls from zero to at least one a day. At this rate, I will quadruple my sales this year. « Hide
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Gets the job done right! - Josh - Jan 13, 2009
We never had any website whatsoever. David contacted us and offered to publish us a site through a local website. We have been working closely with him since, and I can say that even a small page with David really carries a bang for the buck. Just our small advertising page has netted us curious customer both via phone and e-mail, and we look forward to improving and increasing the possibilities the that David and the internet offer our business! « Hide
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Great Service... Highly Recommend! - Pete - Jan 16, 2009
David provided friendly and quality info that helped me dominate local search engine results in no time. If you are looking for LOCAL search marketing knowledge, David is your man! Very good return on investment... Thanks Again David! « Hide
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Awesome SEO service - car - Jan 21, 2009
With just a few tweaks and ideas, I was able to get to the top 10 of googles results pages. I am really glad I let David give my site a whirl.?
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Read between the lines here, while I'm flattered (and breaking my arm patting my self on the back with this shameless self promotion, can you reverse engineer what I just did to get your company website Google ranking results?
Of course you can, just link back to my main site. If you need more help my contact information is everywhere (I'm in the publicity business, if you cant find me, I've not done my job!)
David Bruce Jr Frederick Web Promotions Maryland Search Engine Optimization Apex Predator
Contact David Bruce Jr @ 240 644-7530 to get YOUR company Google Listing Higher in Google Local Business Listings AND the organic search listings davidbrucejr@frederickwebpromotions.com
Search Engine Optimization PLUS Social Media SEO is the fine art of leading Google by the hand and spoon feeding it what you want it to see, spin doctoring if you will. You can get anyone with basic social networking skills to set up a company facebook page. You can view the help pages on Facebook.com. You can search Youtube.com for company facebook pages
You *can* make a company facebook page for yourself… is it going to show up in Google search results *where* you need it show up?
For that you’re going to need more than just someone savvy in Facebook, LinkedIn or MySpace, you’re going to need someone with those skills… AND some SEO skills.
What is SEO? Search Engine Optimization.
Let’s say your company is a local small business, say a pizza place. What you want is for YOUR company facebook page to magically “show up” when someone types in Pizza in _____
You have to *optimize* your Company Facebook Page to encourage or lead Google’s robot (Googlebot) to recognize your FB page as the *authority site* in your local area.
Frederick Web Promotions charges a fee of $100 to correctly set up your Company Facebook Page so it will “show up in Google”.
And if you donate $50 to my favorite charity using Facebook’s Causes, I make one for your company for FREE
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Maryland Internet Advertising on Blogger Headline Animator
