10/06/2009
Our Business Is Getting Your Business To Rank Well.
Our business is getting your business listed at the top of Google search results
We’ve become a searching culture and if we don’t see something in the first 10 search results on Google, we may not realize it exists. (A 2008 PEW/Internet survey found that 49% of online Americans use search engines every day, and a 2008 iProspect/JupiterResearch study found that “68% of search engine users click a search result within the first page of results, and a full 92% of search engine users click a result within the first three pages of search results.”)
Source SearchEngineLand
Alot of webmasters and 'SEOs' alike ask tons of questions about why their PR has dropped, how they can increase it, etc., etc.
I'm here to set the record straight. Google PR IS a major part of your rankings. HOWEVER, the way everyone here uses the term (99% of the time) is in reference to the VISIBLE Google PR value found in their toolbar. This is a POOR measure of PR folks and should not be used in ANY discussion about rankings or loss.
What we know: Google Visible Green Toolbar is updated quarterly. The information in the toolbar is not only old, but it's only snapshot of the overall health of a web site. Basically it's a loose indicator of the value of the incoming links to that particular web site.
But even then it's inaccurate. You do'nt want to even base links (those you acquire) solely on this value. Case in point. I have a web site, 60 Yahoo! back links recorded, more in Webmasters. There are nothing but junky (but related) links. The links are PR3 or less (ALL OF THEM), HOWEVER, what we see is a PR 5 for the web site that is slightly more than a year. WHY?
TWO links from a subdomain from CNN. That's it. PR 5. Visible PR overvalued? Probably, but nonetheless, an example of how basing any web marketing decisions on visible google PR is flawed. This solidifies the case of RELEVANT and AUTHORITY incoming links, NOT LINKS BASED ON PR.
Never should you ask the question about HOW to increase PR. That's the wrong question. That's like asking how far a car can fly. You want to ask, "what's causing my slow rankings or loss? Can I get more links? Should I be investing in more cool content?"
DO NOT ASK, 'should I increase PR'? PR is a result of those two items I mentioned above. You cannot directly influence the stupid green toolbar value! You CAN influence the links you get and the content you provide. whew.
Source: SEO Chat
How to Dominate Google Rankings
9/06/2009
Yahoo Buzz Gets You Into Search Engines
Local Google Advertising on Yahoo's Buzz

- 51
- M
- Frederick, Maryland
“teaching how college kids can earn $100 setting up a company facebook page…”
My Activity
How to Dominate Google Rankings
9/04/2009
How to Rank Higher in Google Local Business Listings
Local Business Listings on Google
Google offers a free business listing to small businesses at the top of most local search results pages.
Anatomy of a Google search result page:
- Listings on the right side bar are paid advertisements, often called "sponsored links"
- The main body of a search result page are called the "organic" or "natural" search listings
- At the very top in a colored text box are also paid advertisements, sponsored links
- Above the organic listings are "Google Local Business Listings"
You will notice a map associated with each listing, this is because Google used the existing infrastructure of Google Maps to implement the free business listings. It's generally thought that Google offered this free service, and gave its location on a search result page prominence above the organic listings because of the popularity of Google's Adwords program.
Adwords is a PPC (pay per click) advertising system where keywords and keyword phrases are bid on in an auction like system.
The immense popularity of Adwords priced smaller Mom n Pop stores out of the market due to the ever escalating costs of certain keywords. Google became fearful that it's search platform would be return search results of the "rich and famous" thus reflecting only what the rich and powerful wanted seen on Google search results.
How does Google determine which website should rank higher than another?
Google uses a computer program algorithm based on hundreds of factors as the vast size of the internet precludes any human capability of keeping the listings accurate or current. That algorithm is a closely guarded trade secret within Google. Search Engine Optimization Consultants learn what Google apparently likes and doesn't like from the observable behavior of search results.
Google Maps algorithm is different from the algorithm that anoints one site over another. It's also slower to update. If your customers leave glowing reviews of your product or service on the link provided your site will climb in rank. You are permitted up to 10 photos of your product or service, use as many of those slots as possible. Fill out as much information about your business as space allotted provides, being verbose is better than being succinct when it comes to Google Local Business Listings
Many small businesses get leads and interested inquiries from a local business listing even if they don't have a website url. Still other small businesses find it unnecessary to have their company listed anywhere other than the top local business listings. If your listing falls in ranking or is bumped out of it's spot by a newcomer and you find your company losing sales because of it, you may want to outsource your rankings management to a local search engine optimization firm.
The fees involved for a local business listing may be less than the fees for improving your company website's organic listing.
Google didn't *pick* you to be #1 and your competitor to be #11
GoogleBot Can't Really *Read*
GoogleBot can NOT read... but it CAN count
Googlebot counts the words on your webpage, it counts the keywords and keyword phrases you use in your copy. Is y0ur company website a little light on copy? Too bad for you.
It matters little to Googlebot if the fancy flash graphic and dramatic digital photos depicting your most important product are... well the damn thing can't decipher a photo! but it CAN read text.
What ever makes your photos good, better or best and likewise your competitors photos crappy is subjective. Art is subjective, math is not.
Either the keywords are on your webpage (Prominently placed at the top of the page I hope) or the keyw0rds are not.
He who has the most keywords (elegantly, tactfully and deftly constructed with proper enough grammar for the spell checking programmed Googlebot to index).. Wins that coveted top spot!
But... the Google Local Business Listings are a different story. The algo is different.
What Google is looking for and rewards when it sees it for the organic search results page (the body of the page) is one thing. What Googlebot is looking to see in the Free Local Google Advertising Listings is quite another.
I'm not about to reveal the entire loophole in a "Google Secrets Revealed" post, not even for a hefty $1000 fee for an ebook (I'd do it for that price if it were ticket sales to a seminar and I got a couple dozen of you to buy $1000 tickets to eagerly learn how I do what it is I do) (that's in the works by the way)
No, I'm not telling, not the whole thing but I will give you a hint, and I'm giving said hint in the form of my own Maryland search engine optimization results. This is not theory, This is not alleged, What follows is battle tested.
I'm competing against the best of the best, the top guys and gals in Maryland: other SEO professionals. Link building technicians like me:)
Here Goes, you figure it out:
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Marketing businesses using Google Page Rank - Al - May 12, 2009
I have been in the marketing business for nearly 35 years and have seen just about everything but I am very impressed with David's knowledge of the internet and search engines;knowledge he uses it to get customer top "organic" page rank across a wide variety of business and organizations...and he techniques show actual page rank in a matter of weeks! He has worked with me for 3 weeks and my company is already establishing itself on a page rank basis. I « Hide
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Thanks to Frederick Web Promotions - Stuart - Jul 23, 2009
Frederick web promotions has helped my videography skills become noticed by companies such as the Discovery Channel. With out the help of Frederick Web Promotions more than likely this wouldn't have been possible this soon because the Discovery Channel found me using a google search on Outdoor Videographers a keyword David Bruce and I picked out. He is also a great person to work with because he is so friendly and knowledgeable about web promotions/ promoting. I would definitely recommend him to friends, family, and other businesses. « Hide
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Made a profit on the promotion within 2 months! - joesuph - Jul 21, 2009
I'm VERY pleased with David'd expertise, it was well beyond what we expected. David is very knowledgable, friendly provides excellent customer service. « Hide
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Search Engine Domination!!! - Josh - Jun 8, 2009
David has been amazing. He has taken our small business site and kept us at the top in search engines in the areas that most help our business. He's been so effective that we've decided to remove our phone book advertising, saving us a ton of money and increasing our advertising exposure. Great communication and stays on the ball. We couldn't be happier! « Hide
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Director of Operations at Commercial Buildings Maintenance Inc - Roberto - Aug 5, 2009
David grabbed us the #1 spot in Google for Maryland Commercial Cleaning. David has been more than a search engine optimization expert for us teaching our organization social media marketing skills « Hide
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Frederick Maryland Internet Advertising - Christina - Jan 10, 2009
I have been consulting with David Bruce for several weeks about my website. He has worked with me to developed a SEO and marketing strategy that is working very well. At the time of this review one of my businesses is dominating the first page of Google with 4 top spots for the targeted keywords. I am very impressed with the knowledge and understanding that David possesses about SEO and marketing in general. He is an analytical thinker and it shows in his knowledge of how Google and the other search engines work to rank a website. I am always amazed at how many different approaches he can come up with to obtain the desired results for my business. If you want to hit home runs with your internet advertising give David a call to get start. David knows what it takes to dominate the search engines and he will take the time to find out exactly what your goals are so that he can work to achieve them for you. « Hide
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Effective website promotion! - Christopher - Jan 13, 2009
I had a website that did not rank in google at all. I never received any phone calls from new customers. Since Dave took over my site, I have steadily ranked on the first page when searched under Frederick Maryland printers. This has increased my new customer calls from zero to at least one a day. At this rate, I will quadruple my sales this year. « Hide
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Gets the job done right! - Josh - Jan 13, 2009
We never had any website whatsoever. David contacted us and offered to publish us a site through a local website. We have been working closely with him since, and I can say that even a small page with David really carries a bang for the buck. Just our small advertising page has netted us curious customer both via phone and e-mail, and we look forward to improving and increasing the possibilities the that David and the internet offer our business! « Hide
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Great Service... Highly Recommend! - Pete - Jan 16, 2009
David provided friendly and quality info that helped me dominate local search engine results in no time. If you are looking for LOCAL search marketing knowledge, David is your man! Very good return on investment... Thanks Again David! « Hide
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Awesome SEO service - car - Jan 21, 2009
With just a few tweaks and ideas, I was able to get to the top 10 of googles results pages. I am really glad I let David give my site a whirl.?
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============================
Read between the lines here, while I'm flattered (and breaking my arm patting my self on the back with this shameless self promotion, can you reverse engineer what I just did to get your company website Google ranking results?Of course you can, just link back to my main site. If you need more help my contact information is everywhere (I'm in the publicity business, if you cant find me, I've not done my job!)
David Bruce Jr Frederick Web Promotions Maryland Search Engine Optimization Apex Predator
Contact David Bruce Jr @ 240 315-1515 to get YOUR company Google Listing Higher in Google Local Business Listings AND the organic search listings davidbrucejr@frederickwebpromotions.com
9/03/2009
Small Business Company Facebook Pages Ghost Written
Search Engine Optimization PLUS Social Media
SEO is the fine art of leading Google by the hand and spoon feeding it what you want it to see, spin doctoring if you will. You can get anyone with basic social networking skills to set up a company facebook page. You can view the help pages on Facebook.com. You can search Youtube.com for company facebook pages
You *can* make a company facebook page for yourself… is it going to show up in Google search results *where* you need it show up?
For that you’re going to need more than just someone savvy in Facebook, LinkedIn or MySpace, you’re going to need someone with those skills… AND some SEO skills.
What is SEO? Search Engine Optimization.
Let’s say your company is a local small business, say a pizza place. What you want is for YOUR company facebook page to magically “show up” when someone types in Pizza in _____
What you want out of having a company Facebook page is Local Google Advertising
You have to *optimize* your Company Facebook Page to encourage or lead Google’s robot (Googlebot) to recognize your FB page as the *authority site* in your local area.
Frederick Web Promotions charges a fee of $100 to correctly set up your Company Facebook Page so it will “show up in Google”.
And if you donate $50 to my favorite charity using Facebook’s Causes, I make one for your company for FREE
contact David Bruce Jr davidbrucejr@frederickwebpromotions.com 240 315-1515
How to Dominate Google Rankings
8/11/2009
Be the Authority Site in Google's Eyes
The Shocking Power of Authority
Let’s say you see a newspaper ad saying the psychology department at Yale is running a little “experiment on memory.” Paid volunteers are needed for the hour-long study, so you figure why not?
Upon arrival at the lab, you meet two men — a research scientist in a lab coat, and another volunteer just like yourself. The researcher proceeds to explain the study to you both.
He tells you the study is about the effects of punishment on memory. The task of the other volunteer will be to learn a series of word pairings (he’s called the “Learner”).
Your job as the “Teacher” will be to test the Learner’s memory of the word pairs, and administer electric shocks for each wrong answer. And for every new wrong answer, the voltage goes up.
You’re not sure about this whole thing, but it must be okay, right? The testing begins, and when the other volunteer misses a question, you pull a lever that delivers a mild shock.
Over time, though, the shock levels increase, and the Learner is grunting audibly. At 120 volts, he tells you the shocks are really starting to hurt. At 150 volts, he tries to quit.
The researcher tells you to keep going, and that the shocks will cause “no permanent tissue damage” to the Learner. You continue questioning and delivering punishment for incorrect answers.
At 165 volts, the Learner screams.
At 300 volts, the Learner refuses to respond any longer, as the shocks are impairing his mental capacities. The researcher tells you to treat non-responses as incorrect answers.
The Learner is screeching, kicking, and pleading for mercy with every subsequent shock, all the way up to 450 volts when the researcher finally stops you.
Scary story.
This couldn’t possibly have really happened, right?
Well, actually, it did, in 1963 at Yale, during a series of experiments by Stanley Milgram.
But here’s the real scoop about the Milgram experiment:
• there were no actual electric shocks
• the Learner was an actor
• the study had nothing to do with memory.
What Milgram wanted to know was how far the Teachers would go when told to continue to deliver those shocks, since they thought they really were.
About two-thirds (65%) of the subjects administered every shock up to 450 volts, no matter how much the Learner begged for mercy.
However, without the researcher’s encouragement to continue, the study found that the test subjects would have stopped giving punishment quite early on.
The results shocked the Yale faculty (no pun intended), and have become a part of modern psychological lore. Every aspect of the experiment had been carefully vetted to pull test subjects from a standard cross section of ages, occupations, and education levels.
In other words, these were not sadistic savages — these were people just like you and me.
A 2002 analysis of the original study confirms the findings.
What could possibly lead to this behavior?
Milgram concluded it’s our deep-seated sense of duty to authority. We’re trained from childhood to respect and trust authority figures (such as scientists in lab coats), and the obedience that comes with it stays with us throughout our lives.
Even when we feel something may not be quite right.
Cashing in with Authority
What Milgram wanted to know was how far the Teachers would go when told to continue to deliver those shocks, since they thought they really were.
All Your Deposits Belong to Me
A television reporter dresses up in a security guard’s uniform and sets up in front of a Las Vegas bank. He sticks a sign on the ATM embellished with a big gold badge and the following message:
“OUT OF ORDER — GIVE DEPOSITS TO GUARD ON DUTY.”
Bank customers start showing up. Each time, the fake guard smiles and asks if the customer wants to make a deposit or withdrawal.
This whole scenario is ridiculous, right? No bank would conduct business this way.
And yet, customer after customer handed over cash, checks, Social Security numbers, credit cards, account numbers, PIN codes… you name it. Out of 10 people, only one hesitated, but even he complied seconds later.
When the reporter revealed the deception and asked the flabbergasted
victims why they handed him money and private information,
they all gave pretty much the same answer:
“Because of the uniform. Because of the sign.”
In other words, they complied because he was perceived as authoritative
and therefore, trustworthy.
Does authority have anything to do with people trusting you when money is involved?
You bet.
Here’s another crazy example of our obedience to
authority that copywriter Dean Rieck loves to tell.
Google Loves Authority Too
We believed we could build a better search. We had a simple idea, that not all pages are created equal. Some are more important.
~ Sergey Brin, Co-Founder, Google
It’s quite complicated and sounds circular, but we’ve worked out a way of calculating a website’s importance.
~ Larry Page, Co-Founder, Google
To rank well, build a site so fantastic that it makes you an authority in your niche.
~ Matt Cutts, Head of Google Web Spam Team
Why?
Neuroscience reveals the somewhat frightening answer. Brain scans show that the decision-making parts of our brains often shut down when we encounter authoritative advice or direction.
That’s part of what makes authority so powerful. And why authority
carries great responsibility.
When you’re looking to influence people and build a powerful business online, authority is the way to go. People respect other people who have authority, expertise, and impressive credentials just like they respect people in lab coats and police uniforms.
And they respect authority even more when you demonstrate it rather than simply claim it. More on that in a minute.
Simply put, authority makes you more important in the eyes of others… someone who should be listened to and treated better. And it’s not just people who operate this way.
So… people respond to and follow important people more than others. And Google ranks important pages and sites higher than others.
We may be on to something with this authority thing.
If you’ve been around the online marketing scene for a while, you may be familiar with the paradox of search engine optimization (SEO). SEO is the art and science of ranking high in the search engines (mostly Google) for the words people are using to find what you have to offer.
It boils down to this:
If people think you’re important, so will Google.
This perplexes many webmasters and online marketers, since they wonder how people will consider them important when people use search engines to find things online in the first place. How are you important if you’re invisible in the search engines to start with?
And how does Google know people think you’re important anyway?
For one, they know because people link to you, and Google follows those links to index and rank web pages.
And thanks to services such as the Google Toolbar, Analytics, Feedburner, Google Reader, Gmail and others that keep you logged-in to your Google account, the Big G has an enormous amount of usage data that shows what people actually spend time doing online.
So, there’s that. But how do you kick it off?
All Your Deposits Belong to Me
In order to get the power to influence or command thought, opinion, or behavior online, you need to become an authority that others cite (link to) in their online content. Which means, of course, you need a content-rich website that demonstrates your authority in the first place.
Your content actually demonstrates your expertise, compared with a website or bio page that claims expertise. This is a crucial distinction, because it truly levels the playing field and allows anyone to come along and build authority that outpaces even recognized
and credentialed experts in a particular niche or field.
How is this possible? Well, it’s due to the one essential truth about how both people and Google perceive authority:
What other people say about you is more important than what you say about yourself.
Authority is all about perception.
Perceived authority can outrank actual authority, because both the general population and the most powerful search engine on the planet look to what others “vote” to be the most relevant expertise for any given topic, rather then some other method that might give a different result.
To get people to link to you and generally pay attention in the first place, you have to start thinking about authority in a different sense. Luckily, any dictionary will get you on the right path with the other definition of authority.
au·thor·i·ty noun: [1] A citation (e.g. from a book) used in defense or support; [2] the source from which the citation is drawn; [3] an individual cited or appealed to as an expert.
Let me give you an example.
Let’s say Professor X is the world’s foremost authority on green widgets. This guy really knows his stuff when it comes to green widgets, and he’s got the PhD in green widgetology to prove it. He’s also published several scholarly papers on the topic of green widgets, but unfortunately those demonstrations are deemed too valuable to publish freely online.
Bad move, Professor X.
Then there’s Ned Newbie. Ned is passionate about green widgets, even though he didn’t quite make it to graduate school. Ned is teaching himself everything there is to know about green widgets by doing his own research and reading everything he can get his hands on.
The scholarly journals won’t touch Ned with a 10-foot pole, but that’s okay… Ned decides to blog about green widgets and share what he’s learned so far with anyone who’s interested. It doesn’t matter that Ned doesn’t know as much about green widgets as Professor X (yet), because Ned figures his own understanding of the topic will increase by having to transform his research into content that can be viewed across the planet.
Ned’s absolutely right. And here’s the good part… whenever someone
needs to cite (link to) a web page when mentioning green widgets,
they link to Ned.
Two years later, Brad Pitt confesses a fascination for green widgets during a Barbara Walters’ interview. Suddenly, everyone is hot to find out more about green widgets. Search traffic surges, reporters are digging for sources… it’s downright green widget mania.
Who will people find? Who will the media contact?
To punish me for my contempt for authority, fate made me an authority myself.
~ Albert Einstein
The last thing I want you to think is that following rules is the way to succeed. In fact, breaking a few of the “rules” people try to dictate to you might be the smartest thing you ever do.
The title of this report has a double meaning. The first way to look at it is authority rules… as in it kicks ass and can’t be beat when it comes to publishing and marketing online.
And that’s the truth.
But when it comes to building authority sites or blogs (same difference,
really, given Google’s preference for constantly-updated content), some things are fairly critical. The following ten elements of online authority are important enough to be considered rules that should be followed, not broken.
That’s right… it’ll be Ned. Sorry, Professor X.
The key to becoming an authority in any area is to learn all you can, and share all you can. Then you make money by selling something related to your authority, and even by re-packaging the content you’ve already created.
As you might have guessed, there are ways to go about this that provide better results than other approaches (especially in the competitive niches that don’t need Brad Pitt to drive traffic). Let’s get into the elements that result in authoritative websites that work.
Let’s take a look at each:
The winning difference has been a critical concept way before the web came along. And it’s been called a lot of different things over time in various contexts: a unique selling proposition; your position in people’s minds; your purple cow… and on and on.
Essentially, it’s what makes your story stick.
There are a lot of ways to differentiate yourself, but no matter how you do it, it’s absolutely essential to building an authority website. In many ways, it’s how unique your content is that sets you apart, and that’s why the winning difference is rule number one… and why all of the following rules support it one way or another.
by Brian Clark
======
What you want is for Google to consider YOUR companies website to be THE AUTHORITY in your industry.
Period.
... a conventional (static) website is NOT what I recommend if you are hoping to corner the search results for your industry.
You want to know the quickest, most effective method of getting Google to go Ga-Ga over your companies message?
A Blog.
Get a blog, either make your company website into a blog or failing that if there's the weight of precedence making that move too much of a pain, Add a blog TO your website.
That's why this site is not a website, it's a blog.
That's why my main website where I pitch my local search engine wizardry is not a website... it too is a blog
And that's why you found this information... because it's published not on a conventional website... it's published on a blog.
So you now know you need a blog, chances are you're feeling a little underprepared to dive into blogging. That's where a consultant comes in.
A Maryland Search Engine Marketing Consultant with a proven track record, a professional blogger with over 100 blogs and a blogger profile dating back to the very infancy of blogging.
Google this phrase: local google advertising
Look where Google is, now look where I am, then call me at 240 315-1515 to get YOUR company website to PERFORM in Google
... and all your deposits belong to me (just had to do that.. he he)
8/07/2009
Yahoo Buzz Gets You Into Yahoo Search
Want YOUR company to rank #1 in Yahoo?
Google isn't the only show in town... the deal between Microsoft and Yahoo means you'd better be looking at your companies place in Yahoo!
Go to yahoo and type in Maryland Search Engine Optimization, take a peek at who is #1 and #2
Camo4x4s North Carolina Hunting Videographer: Discovery Channel Destroyed in Seconds
- camo4x4snorthcarolina.blogspot.com===
Besides adding your company blog to an http://my.yahoo.com page the best way to get your company website listed in Yahoo is to get a Yahoo account and Buzz your links.
Step One- get a yahoo email account http://mail.yahoo.com
Step Two- once logged in, create a My Yahoo page http://my.yahoo.com
Step Three - get a yahoo buzz account http://buzz.yahoo.com
Step Four - get a flickr account http://flickr.com
and add anchor text to your Flickr Profile.
Which leads us to "what is anchor text?" which we'll cover in the next post!
How to Dominate Google Rankings
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7/20/2009
LinkedIn captures 70% of Business Social Networking
LinkedIn Dominates Corporate Social Networking
* LinkedIn captures 70% of the share of Social Networking in the workplace. *Facebook is your fathers (and mothers) social network!The article featured below is about a SEO conference in Canada, but I'll bet the stats for usage of social media, social networking and general email marketing in the US mirror what's being reported here:
The average Canadian:
If you're new here and like what you see please subscribe via RSS and subscribe via Email to ensure you catch the latest posts and updates to Frederick Maryland Internet Advertising
Highlights of that Canadian SEO conference:
It’s worth noting that E-Commerce and Retail is the 7th most common reason (27%)
* Activities resulting from opting-in to an email list:
o 60% entered an advertiser’s contest
o 52% visited the advertiser’s website
o 17% purchase or received products at a later date68% percent of Canadians are willing to provide their email address depending on reasoning
Wasting your advertising on ineffective Yellowpages and Print Ad spends?
Increase sales from your company website by up to 300% in less than a month, for less than you'd expect to spend on traditional advertising.
Frederick Internet Advertising by Frederick Web Promotions
How to Dominate Google Rankings
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