LinkedIn captures 70% of Business Social Networking

LinkedIn Dominates Corporate Social Networking

* LinkedIn captures 70% of the share of Social Networking in the workplace. *Facebook is your fathers (and mothers) social network!


The article featured below is about a SEO conference in Canada, but I'll bet the stats for usage of social media, social networking and general email marketing in the US mirror what's being reported here:

The average Canadian:

5.4 hrs/week spent on Social network sites, about 1/3 of total Online time.

The stuff teens do online is very different from adults, and VERY limited: socializing, music, and gaming.

88% of Adults use the internet to visit a new or informational website, versus only 44% of teens.

68% of Adults have clicked a website advertisement versus 28% of teens.

70% teens are weekly social network users, versus 36% of adults

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Highlights of that Canadian SEO conference:

Advertising budgets are not aligned to where people are spending their time - online expenditure lags significantly behind traditional mediums

58% of Canadians receive 51+ unsolicited commercial emails a week (17% don’t even know)

64% of people don’t open ANY unsolicited emails

of the people that do open unsolicited emails, 53% do so out of curiosity, 28% because they thought it was legitimate

Permission-based (opt-in) emails are still one of the best ways to market to your websites audience. Be diligent about collecting them

77% of Canadians are registered to receive some kind of opt-in email (2008 average number of sites registered with: 15.3)

Top 3 reasons for opting-in: Personal Interest (42% ), Entertainment (38%), New and Information (32%)

It’s worth noting that E-Commerce and Retail is the 7th most common reason (27%)
* Activities resulting from opting-in to an email list:
o 60% entered an advertiser’s contest
o 52% visited the advertiser’s website
o 17% purchase or received products at a later date

68% percent of Canadians are willing to provide their email address depending on reasoning

Wasting your advertising on ineffective Yellowpages and Print Ad spends?
Increase sales from your company website by up to 300% in less than a month, for less than you'd expect to spend on traditional advertising.
Frederick Internet Advertising by Frederick Web Promotions

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