What is a Blog?

What's a Blog? ▼

Blogging is main stream.
The White House Press Office considers bloggers journalists.
Blogs can be the rantings of left wing lunatics, rock stars, opinion makers, or business icons. How about blogs penned by country club wives’ investment clubs. Name a topic of interest and there’s a blog to go with it.

The question for the forward thinking marketer is, can blogs be a valuable tool to advertise your product or service? The answer: a resounding yes. Blog advertising is beginning to find its way into the marketing mix for many businesses. It presents the same advantages as ezine or email marketing–an inexpensive, effective, trackable tool.

Blogs are a new kind of websites that work like an online diary or journal. Any person can create a blog and publish articles about his life, his opinions or anything he wants. Blogs are easy to use. The user simply creates one and star to write articles. The entries appear in the main page of the blog, with the latest one on the top.

In fact, blogs usually comments or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to the topic. Most blogs are primarily textual. However, some focus on photographs (photoblog), videos (vlog), or audio (podcasting). It is a really interesting and fascinating world, indeed.

How can I get a Blog?

You can use these free blog services, which are the most popular on the Internet:


What a Blog Can Do For Your Small Business

The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.

What is a Blog?

According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997.

The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to over 100 million.

Business Blogs: a corporate tool for communicating with customers or employees to share knowledge and expertise.Business blogs are sweeping the business community. Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers...

What does Blogging Provide to Small Business?

Blog software is easy to use. Simply write your thoughts, link to resources, and publish to your blog, all at the push of a few buttons. Blog software companies such as: Movable Type, Blogger.com and Typepad all offer easy blogging tools to get started.

  • Blogging is a low-cost alternative to having a web presence. For small business owners without the time to learn web html or the money to hire a designer/developer, blogging offers an inexpensive method to get your company's name out on the Internet.

  • Updating a weblog is a much quicker process than contacting a web designer with changes or doing the coding and uploading yourself.

  • Business blogs provide your small business with a chance to share your expertise and knowledge with a larger audience. A powerful benefit for consultants and knowledge workers.

  • Frederick Web Promotions provides each of it's Maryland Internet Advertising clients with two blogs to accompany your existing company website.

    "OK, so what's a business blog going to cost my Maryland Small Business?"
    Try $30 per month- $360 a year to have Frederick Web Promotions ghost write your business blog!

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